Who: A direct-to-consumer home goods shop selling in North America and Western Europe, roughly 400 SKUs, two full-time people on marketing.
Problem: They used one tool for scheduling, spreadsheets for briefs, and a freelancer for static ads. Launching a Meta prospecting campaign took several handoffs; organic posts sometimes shipped late.
What we did: They moved organic scheduling and Meta campaign creation into Iconzon, reused brand presets, and used Max to draft variants for headlines and primary text. Designers still touched hero shots; day-to-day prospecting creative came from templates plus AI-assisted iterations.
Outcome: Within about six weeks they were publishing on a fixed weekly calendar again and launched three net-new campaigns from the same workspace. They estimated ~8 hours per week less context switching between tools (internal estimate, not measured by Iconzon). Cost per purchase improved for one of the three tests; the other two stayed flat until they changed creative—typical when learning on small budgets.
Timeline: Onboarding and first live ads: about 10 days including a short Meta account review. The six-week window above is when they stabilized their weekly rhythm.